Privacy Policy
This Privacy Policy describes how www.purpleef.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
If you have any questions, need further information about our privacy practices, or wish to file a complaint, please contact us by e-mail at support@purpleef.com.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, interactions with the Site, and information necessary to process your purchases. Additionally, we may collect information if you contact us for customer support. We refer to any information about an identifiable individual as “Personal Information.” Below is a list of the types of Personal Information we collect and why:
Device Information
- **Purpose of collection**: To load the Site accurately for you and perform analytics on Site usage to optimize our Site. - **Source of collection**: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels. - **Disclosure for a business purpose**: Shared with our processor Shopify. - **Personal Information collected**: Version of web browser, IP address, time zone, cookie information, sites or products viewed, search terms, and how you interact with the Site.
Order Information
- **Purpose of collection**: To provide products or services to you, fulfill our contract, process payment, arrange for shipping, provide invoices/order confirmations, communicate with you, screen orders for risk/fraud, and provide you with product or service information as per your preferences. - **Source of collection**: Collected from you. - **Disclosure for a business purpose**: Shared with our processor Shopify. - **Personal Information collected**: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Customer Support Information
- **Purpose of collection**: To provide customer support. - **Source of collection**: Collected from you. - **Disclosure for a business purpose**: Shared with our processor Shopify, Facebook, Google Shop, PayU Money, PayPal, Shiprocket, and related fulfillment services. - **Personal Information collected**: Name, billing address, shipping address, and payment method.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: We may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests, or otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For example: - We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: [Google Privacy Policy](https://www.google.com/intl/en/policies/privacy/). - We share information about your use of the Site, your purchases, and interactions with our ads on other websites with our advertising partners. Some of this information is shared directly, and some through the use of cookies or similar technologies. - You can opt-out of Google Analytics here: [Opt-out of Google Analytics](https://tools.google.com/dlpage/gaoptout). You can opt-out of targeted advertising by: - **Facebook**: [Facebook Ad Settings](https://www.facebook.com/settings/?tab=ads) - **Google**: [Google Ad Settings](https://www.google.com/settings/ads/anonymous) - **Bing**: [Bing Ad Settings](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads) For more information on how targeted advertising works, visit the [Network Advertising Initiative’s educational page](https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work). Additionally, you can opt-out of some services by visiting the [Digital Advertising Alliance’s opt-out portal](https://optout.aboutads.info/).
Using Personal Information
We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services, and offers.
Lawful Basis (for EEA Residents)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases: - Your consent; - The performance of the contract between you and the Site; - Compliance with legal obligations; - Protection of your vital interests; - Performance of a task carried out in the public interest; - For legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase it. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) that has a legal effect on you or otherwise significantly affects you. Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.
Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at support@purpleef.com.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at support@purpleef.com. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use different cookies, including functional, performance, advertising, and social media or content cookies, to enhance your browsing experience and improve our services. Cookies also provide information on how people use the website, such as whether it’s their first time visiting or if they are frequent visitors.
